5 tips for digital agencies developing games

5 tips for creative agencies design / developing games

Games are often great sources of creativity and passion but often very challenging to fully realise especially on a time constraint. if your not familiar with games and the gaming industry. It’s to make many simple mistakes when designing your first advergame or game marketing project.  Many agencies will re-brand an exisiting game (i.e. pacman ) and rebrand the experience with their clients assets and brand.  Problem is, it’s not effective. Here are some helpful hints to get more from your next promotional game.

5 tips for agencies doing game design:

1. Before you start designing the game think of a suitable team to include, does anybody on staff enjoy playing games? Would they be free to assist?
2. Think about the games you’ve played, which combination of emotions and experiences of game best match the qualities of the brand? (Space invaders may not be the best experience for a refreshing drink, a shooting range however would be a better brand fit)
3. Think about some small way to improve / adapt the game to make the experience more unique. If ‘MyBrand’ Pac Man, is the same as regular ordinary Pac-man. The original becomes better to play (less advertising). Only when you can offer something original is advergaming likely to attract a crowd.
4. Create a Project Brief, then a Games Design Document. The Project brief as most agencies are familiar with are the requirements for the project and the end client, the design document however is a specification for how the game should be made. A lot of agencies do merge and mix this usually for time.This is very dangerous fluctuating the cost, quality and time you’ll spend to finish. Games are not always as simple as apps.
5. Create a Project Plan. Review your goals, design and development against your plan as you go. See where the project deviates from your design, learn and adapt as needs be.